Lexus Pulse
Unveiling the new RX 350
Task:
Design an environment enhancing installation to unveil the new RX 350 at the 2016 Canadian International Auto Show.
Solution:
Using cues from the curves of the new luxury vehicle and the inspiration of layering and formation, Pulse was created as a topographic plinth to visually support the RX 350 and the Lexus brand.
*Awarded the Regional and National Lexus Design Award.
Design Team
- Shyronn Smardon
- Monica Maher
- Stephanie Brennan