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Shyronn Smardon's Design Portfolio
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Prostate Cancer Canada: Get Checked

Ad Campaign

Many men are reluctant to visit a doctor’s office. This number increases in men over the age of 40—the recommended age to begin annual prostate cancer examinations. To increase patient screening, Get Checked is a campaign aimed at both target males and the individuals who can influence them: loved ones—children, spouses, parents and siblings.

Partial messages are shown in public restrooms (urinals in male restrooms and sinks in female restrooms). Through heat reactive ink, the remainder of the message is revealed. The call to action is to educate Canadians and increase screenings through visiting the Prostate Cancer Canada website.

To extend the campaign, heat reactive shirts were created for participants in the annual Step Up skyscraper staircase challenge.

Donate to Prostate Cancer Canada

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Urinal—After Applied Heat
Prostate Cancer Canada Ad Urinal—Before Applied Heat
Prostate Cancer Canada Ads
Prostate Cancer Canada Ads
Sink—After Heat Applied
Prostate Cancer Canada Sink Ad Sink—Before Heat Applied
Youtube Ad for Prostate Cancer Canada's Get Checked Campaign
T-Shirt—After Heat Applied
Step Up T-Shirt Campaign for Prostate Cancer Canada T-Shirt—Before Heat Applied
Prostate Cancer Canada Step Up Brochure
Prostate Cancer Canada Step Up Brochure
Spatial Shift
Roots Canada 2016 Annual Report

Good to Know

Born / Halifax, Canada
Living / Otago, New Zealand
Can't get enough / Solid black hoodies
I once / traversed a crocodile pit
Unforgettable moment / Jumping out of a plane
Life changing / Volunteering in Africa + China
No thanks / Winter snow storms
Yes please / Fresh pizza

Say hi: hishy@shyronn.com

Awards & Recognition

 

Art Gallery of Ontario / Photography Artist
Communication Arts / International
Registered Graphic Designers (RGD) / National
Applied Arts GH Design Award / National
Lexus Design Award / Regional + National
James Lee Foundation Scholarship / National
Applied Arts Magazine (X3) / International
YCN Student Award / International—London, UK
Canadian Regional Design Award / Regional
Canadian Museum of Immigration / Featured Artist
Graduate Portfolio Award / Dalhousie University
Full Graduate Scholarship / Dalhousie University


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© Shyronn Smardon 2019