Roots Canada 2016 Annual Report

Canada's Leading Lifestyle Brand.

How to re-excite district managers of Roots Canada for an annual metrics event was the challenge.

Using raw materials and resources readily available from within the company, I created the 2016 annual report that packages a Made in Canada hoodie. The print design graphics have been inspired by traditional pattern making and textiles. When the annual report meeting concludes, directors are gifted with the custom hoodie—which further extends the report with subtle embroidery reminders of the company’s achievements and future year goals.