SML

Task:
Rebrand the Tiny Coffee Bar to become a destination experience.

Solution:
As one of the smallest storefronts on busy Granville Street, SML needed a fresh identity that would command attention so consumers would stop and experience it’s fresh-made juice offering. Through environmental colour studies, competitive analysis, and maximization of SML’s street front usage, magenta was chosen as the core colour to boldly push the brand experience.